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Chanti C wrote: Whoaaaaaaaaaa. I just watched all of these - wow. The first one especially ("His girlfriend removed his spine," "Change out of that skirt, Jason") is pretty offensive, but they're all heavily playing on gender stereotypes: Men need to be the boss, they should be aggressive, drive big cars, "wear the pants." Females should be sex objects (whether they're in the bathtub or giving massages in heels... come on). Overall, unimpressed and disappointing. And just imagine how many viewers those commercials reached... roughly 106.5 million people in the U.S. Not cool. posted 2/9/2010 at 6:27 PM

Carolyn D wrote: I read somewhere that women make up 40% of Superbowl viewers, and yet advertisers still pour all of their resources into ad targeting men. So these ads are not only outdated, offensive, and annoying, they're also inefficient! posted 2/10/2010 at 7:21 AM

Colleen C wrote: Yes! I'm glad somebody else noticed this, too! Many items targeted toward men were for helping men compensate for the women in their lives who have crushed their souls. This is the damaging stuff. It seems like women's groups should be getting up in arms over the trend in ads like these instead of Tim Tebow's pro-life commercial. (link below) http://www.youtube.com/watch?v=6BIOTItUwvk posted 2/10/2010 at 7:24 AM

Jasmin M wrote: The Super Bowl commercials this year were terribly misogynistic. I stopped paying attention after I was done eating and just sat there crocheting until the game was over, so as not to seem too antisocial. Thankfully, this also caused me to miss a bunch of the commercials, but I definitely took notice that the majority of the people I was with were laughing at these disgusting pieces. I can't imagine how many kids have seen these and now think the behavior exhibited in them is okay because daddy thought it was funny. Ridiculous, I say. Really, the only good thing about the Super Bowl is the Puppy Bowl. And the kitten half-time show. posted 2/10/2010 at 8:25 AM

Theresa K wrote: It is definitely worse during the super bowl because they are targeting men. I feel like these commercials outdated and overdone but they get a lot of viewers. I know some people who just watched the commercials between the super bowl. posted 2/10/2010 at 9:20 AM

Mary M wrote: Bettssssyyyyy- I am only commenting off of your post, I didn't watch the commercials (or the superbowl for that matter) but in college a took a gender and sexuality class and wrote a paper about this. Like specifically about gender roles in commercials and used a lot from superbowl commercials as examples (they are the worst). I need to go home and find that paper and paste it here...all 10 pages of it. posted 2/10/2010 at 11:58 AM